New deadline to submit your application post ITA

Your Express Entry invitation to apply is valid for 60 days only. You should start filling out the online form right away so that you can get all the information and documents you need before your invitation expires.

New deadline to complete your permanent resident application
The deadline to submit your application for permanent residence is now 60 days.

If you were invited to apply before June 26, 2018, you still have 90 days to complete your application.
If you’re invited to apply after June 26, 2018, you’ll have 60 days to complete your application.

https://www.canada.ca/en/immigration-refugees-citizenship/services/immigrate-canada/express-entry/apply-permanent-residence.html

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My guess is their goal is to reduce backlogs/speed up processing times.

Yes, prior to November, it was 60 days and the stats showed that around 90% of applicants submitted their application by the deadline. When they changed it to 90 days, 55% of applicants submitted by the 60th day. So it makes sense for them to reduce it back to 60 days.